Also sometimes called “semantic saturation” is the phenomenon of hearing a word so many times it loses its meaning and is reduced merely to it phonetic sounds. The dissolution of the signifier from the signified. The weirdness of language made apparent–something of an exercise in cognitive estrangement. It works with any word or phrase.
Try it with: “dissertation” or “PhD” or “deadline.”
Exercises in existentialism; mantras of meaninglessness.